Everyone understands the importance of a good reputation, but few understand the detriment a bad one can truly cause for your business. Marketing experts agree that 92% of respondents reported that a positive recommendation from a friend, family member, or someone they trust is the biggest influence on whether they buy a product or service.
What does this mean for you? It means now, more than ever, is the time to really focus on and make sure your business is being properly represented throughout the internet. With the advent of social media, e.g. Facebook, Twitter, Yelp, Instagram, etc. your reputation via word of mouth has never been so important.
Embracing the New Word of Mouth
Local Search and Reviews have now become social for your business. It has literally never been easier for people to communicate with each other globally. This can be a very powerful and lucrative tool to harness if you can understand the gravity of what it means and can do for your bottom line.
Fun, but important, facts:
70% of households are now using the Internet as their "Go-To" source when purchasing local products and services.
94% of of customers who find local services use a search engine to find a business.
34% of all searches for local businesses are done on a mobile phone totaling over 1 BILLION local searches via mobile phone alone.
52% said that positive online reviews make them more likely to use a local business or buy from an online vendor.
When searching for local businesses and researching online vendors, 62% said they read online reviews.
72% said that they trust online reviews as much as personal recommendations, even those left by anonymous posters.
70% said they are more apt to trust a business with 6-10+ reviews.
So what does this all mean? Customers are searching local and are then sharing their experiences on Google+, Yelp, Facebook and a litany of other social media outlets. Now it's up to you on how you plan to manage the way your business appears to the world.
The truth of the matter is you need to know what customers are saying about your business as soon as it happens. Online reviews have become the cornerstone to a successful Local Social Strategy. For every bad experience a customer has, they will tell TEN other people about it! On the reverse, for every good experience they've had, they will only tell ONE other person. This is why you need to focus on increasing positive reviews while minimizing adverse effects and helping mitigate the negative ones.
While this may sound easy enough, let's face it: you have a business to run. Why not hire a team to become your personal PR agency to manage your company's reputation for you? That's where we come in. You can rest assured that your online presence will highlight and become an attribute to your products and services, ultimately resulting in more sales and more business equaling more revenue.