Enter any business name and zip code and see how optimized it is for local search.
It used to be when you were planning to purchase an item or looking for services you would run to the newspaper or yellow pages. When was the last time you picked up a phone book? Do you even know where yours is? Your customers probably have no idea either because they are looking for you online; their first thought now is to search for it on Google or Bing or Yahoo.
How It Helps Your Business
Getting your business on the first page of Google or the other search engines even more important than ever. If you’re not on the first page for key phrases that relate to your business then your customers are finding your competition and doing business with them instead of you.
At Designed Social Media our goal is to get the highest amount of qualified traffic to your site as possible which will result in more phone calls, leads and sales. We do this by researching what keywords will get you listed on page one and create campaigns that will make you stand out above your competition.
Importance of Search Presence
Below are some more useful statistics that illustrate how big local search has become:
97% of Internet users gather shopping information online, and of those consumers,
51% explicitly characterize their behavior as “Shop Online, Purchase Offline” (NPD Group)
73% of activity online is in one way or another “related to local content” (Google)
70% of Households Now Use the Internet When Shopping Locally for Products and Services.
70% of online searchers will use local search to find offline businesses. (ConStat)
86% of online users will be searching for a local business at some point in time. (comScore)
43% of search engine users are seeking a local merchant to buy something offline. (comScore)
54% of search users have substituted Internet/search for the phone book. (comScore)
74% of Internet users perform local searches. (Kelsey Group)
60% of activity online is one way or another “related to local content” (Google)
25% of ALL commercial Internet searches are conducted by users looking for local merchants. (Kelsey – Bizrate)
43% of ALL searches are “local” (DM News)
Short Term Benefits
While SEO really shines and pays off in the long-term, there are some short term benefits including getting indexed with all the different search engines and being put into the system to start receiving traffic from search. Based on the keywords you use, you'll start seeing in increase in traffic right away from people simply finding your website organically using search engines.
Long Term Benefits
Over the long term, you will see a tremendous increase in qualified traffic to your site as a direct result of your SEO efforts. This, in turn, will increase your Return on Investment (or ROI), because your costs will become offset by the increase in business you will be doing. SEO is one of the most cost-effective marketing strategies because it really allows you to be picky. Picky in the sense that you can literally cherry-pick the type of audience you want to attract to your products and/or services. This ultimately will increase your brand awareness which was the main goal from the beginning.
Let's Get Your SEO Going!
After ALL of those stats it is hard to deny the importance of showing up in local searches! What is it costing you to NOT be taking advantage of local search?
The use of smart phones for local search has increased the value of being in the top of the search engine rankings infinitely.
Think of the potential… If your business was dominating the search engines and showed up on page one when all those potential customers looking for someone like you to do business with?
What could that do for your business?
The art of SEO is constantly evolving. Google is constantly updating their algorithm and in order to achieve the best results possible, you need someone on your side to keep on top of all the changes and implement the latest strategies.
Designed Social Media’s SEO team will be here ready with the most current and safest practices to keep you on top!