• How Are You Harnessing the Power of Social Media to Generate Quality Leads?


    • Conventional social media marketing efforts have focused primarily on utilizing social media platforms for branding instead of generating leads. While businesses can use social media as branding tools, they can also utilize the social platforms as a lead generation tool.

      Social media, when used effectively, can generate high-quality leads and drive conversions. If you’re looking to use social media for lead generation, keep these strategies in mind.

      Direct Social Media Users to Your Blog

      You can use social media to lead users to your blog posts. When they reach your posts, you can pitch valuable offers and downloads. Interested readers will likely complete the landing page form and provide their email address once they see the value of your offer.

      How you create your social media posts will determine how much traffic you’ll send to your blog. If you want to improve your posts, do the following:

      • Use Hashtags. The wide use of hashtags attracts an audience beyond the followers of a brand.
      • Focus on the content value, length can be either concise or long, but keep in mind that the longer posts must be interesting to maintain the user’s attention
      • Visual content has been proven to be the most effective way of attracting users. Act as if your posts have been taken to the next level by incorporating visual content like GIFs, videos, and images.

      Make Your Landing Page More Social

      Making your landing pages feel more interactive and easy to engage with like a social media page that can connect to a greater audience with just one click. You have several ways to achieve this goal, a couple of which are:

      • Allowing visitors to leave a comment to boost social proof
      • Adding an option to share the landing page

      Run a Contest

      The first two strategies deliver a slow trickle of leads. Running a contest, on the other hand, lets you gather leads quickly.

      If you want to collect high-quality leads from your contests, don’t offer a prize that’s unrelated to your business. Instead, your prizes should be relevant to your product or service, such as a free collection of your products or an extended free trial of your software. Doing so lets you obtain leads who are genuinely interested in your business offering.

      If you need assistance in using social media for lead generation, turn to Designed Social Media. We set up Facebook Business Fan Pages that have opt-in forms for collecting a potential customer’s contact information. Moreover, we make the extra effort of searching for leads that would like to hear what you have to say on your social media page.

      Contact us today for a free consultation.