Conventional social media marketing efforts have focused primarily on utilizing social media platforms for branding instead of generating leads. While businesses can use social media as branding tools, they can also utilize the social platforms as a lead generation tool. Social media, when used[...]
As branded content saturates social media platforms, it’s become harder for marketers to connect with audiences in relevant and meaningful ways. Some consumers have even ended up with social media burnout! This happens when a person experiences the physical and mental consequences of excessive [...]
Google tells all in an infographic entitled “How Search Works” how they search and present the most relevant information on topics you are interested in. First Google has crawled and indexed at least 30 trillion individual pages on the web. They do this on a regular basis as this number [...]
