Conventional social media marketing efforts have focused primarily on utilizing social media platforms for branding instead of generating leads. While businesses can use social media as branding tools, they can also utilize the social platforms as a lead generation tool. Social media, when used[...]
As branded content saturates social media platforms, it’s become harder for marketers to connect with audiences in relevant and meaningful ways. Some consumers have even ended up with social media burnout! This happens when a person experiences the physical and mental consequences of excessive [...]
One of the things that can help your small business grow your revenue is word-of-mouth. In the digital age, this means creating and maintaining a positive online buzz; a solid presence that helps generate leads. Reputation management for small businesses creates a positive impact [...]
When to Ask for Feedback From Customers For many businesses, it's uncomfortable to ask customers for feedback. In the age of online media, however, reviews are essential. Search engines such as Google reward sites with a prominent place in search results if they have star ratings and guest [...]
